AMBERresponse is owned and operated by Officepark Ltd, a company who have been involved in the development of innovative web solutions since 1996. In 2002 Officepark embarked on the development of a number of sites focused on the concept of “community sites” where large groups of people can obtain a high quality service at a low cost. The theme of these sites was personal safety and providing a safe online environment to individuals looking for the service being offered.

In 2002 the first of these sites was launched, www.shareAcar.com is an online service which matches commuters with others travelling on similar journeys. The service verifies the details of everyone who registers so that a safer environment is achieved, in addition everyone who registers receives £10 of tokens to use AMBERresponse.com as a further means of improving their safety when sharing a car. Today shareAcar.com is the No.1 UK car sharing website, and the only one to integrate user verification with the AMBERresponse.com personal safety service.

In 2003 AMBERresponse.com was launched as a ground breaking service to personal safety, within days of the launch it had been heralded as a major asset to individual travelling alone by the national press and radio. Today it continues to expand both its user base as well as its facilities with additions for walkers and those taking part in outdoor activities as well as companies looking to protect lone workers.